Hey, DREAM fam.

I’m gonna keep it real with you guys today and talk about the raw, unfiltered struggles we've been going through at DREAM Clothing. We’ve hit some rough patches lately—more like mountains, if we’re being honest. But through it all, I believe in staying hopeful because that's what DREAM is all about. It's in our name, in our designs, in everything we stand for. And if you’re reading this, you’re part of that journey, too. 

Note we've talked about this in the past a lot, but today in this post, it is my final time talking about it as it's time to take real action. Also, orders are being fulfilled daily and we won't stop, this is about growth and continuing to find the light. 

Losing Instagram and Facebook: A Heartbreaking Loss

Let me take you back to when our Instagram and Facebook got shut down. Man, that hit us like a punch in the gut. We lost over 125,000 followers, 6 years of hard-earned traction, and countless memories we built with our community. Our Instagram wasn’t just a social media account; it was our heartbeat, a place where we connected with all of you, shared our ups and downs, spread awareness about mental health, and even raised funds for foundations that mean so much to us.

And the worst part? It all came crumbling down because of one parody tee we designed for a football team. We thought it was harmless fun, but Meta didn't see it that way. We took responsibility, apologized, and deleted the product. Yet, despite our efforts to make things right, we were still punished hard. We even reached out to the NFL, hoping they'd see our side of things, but they basically shrugged us off. To lose everything over something like this—it's tough to swallow.

But you know what? The DREAM doesn’t stop here. We’re fighting to get our account back, and if we don’t, we’ll keep pushing forward. We’ve been through worse, and we’ve come out stronger.

The Nightmare of Predatory Loans and the Economic Downturn

On top of that, we’ve been struggling with sharky loans that have been choking the life out of our cash flow. I’ve been dealing with a lender, trying to modify our loan because this economic climate hit us hard. And let me tell you, these companies don’t play fair. They set up these traps with promises that seem like lifelines when you're desperate, but in reality, they just tighten the noose around your neck.

This isn't just a business issue; it's personal. It's my livelihood and my dream to build something that leaves a mark on this world, that helps people in need, that stands for something more than just another brand. So even though this situation feels like it's crushing us at times, I’m not ready to let go. Because at the end of the day, we didn’t start DREAM Clothing to give up when things get tough. We started DREAM to face these challenges head-on.

Meta Playing Games with Our Traffic

Let’s talk about Meta for a second—because, oh man, it’s been like playing a never-ending game of chess against a grandmaster who cheats when you look away. When we stopped spending as much on ads, suddenly our organic reach disappeared overnight. All the traffic that used to come naturally to us just vanished, like someone flipped a switch. It felt like a betrayal from the platform that once helped us grow.

I’ve seen it happen to other brands too, and I know we’re not alone. But it’s frustrating when you build something from the ground up, brick by brick, and it feels like someone comes along and bulldozes it just because you didn’t pay their toll fee. But hey, that’s the game, right? We can sit here and cry about it, or we can take a step back, find a new angle, and start rebuilding.

Customs Issues and Constant Setbacks

And just when you think things can’t get any worse, we’ve been hit with customs issues on a regular basis because of new regulations. Every time we think a shipment is ready to go, there’s another delay, another set of rules to follow, another problem to solve. It's like being stuck in quicksand—every time you try to pull yourself up, something pulls you back down.

But here's the thing I’m a believer. I believe that all these struggles, all these setbacks, all these NIGHTMARES—they’re just setting the stage for a greater comeback. That’s why I designed the "My Dreams Turned into Nightmares" collection. It wasn’t just a clever phrase; it was my life laid out in front of me. It was a way to tell our story, to turn our pain into art, to transform our losses into something that can inspire others to keep going, no matter what.

Finding Hope in the Darkness

I know it might sound like I’m painting a pretty grim picture, but that’s not where this story ends. Even if we have to shut down DREAM Clothing as it is now and come back rebranded, we will. This isn’t just about saving a business—it’s about staying true to the vision that started this whole journey. DREAM has always been about more than just clothing. It’s about creating a community, a movement, a place where people can feel understood and empowered.

Sometimes the path to our DREAMS isn't straight; it’s full of twists, turns, setbacks, and heartbreaks. But that's okay because DREAM is about resilience, about standing up one more time than you fall. And if rebranding is what it takes to make this vision come to life in a way that makes sense, then so be it. We’ll rise again, stronger, smarter, and more determined than ever.

The Future of DREAM

No matter how dark it seems right now, I’m holding onto the hope that we will come out of this on the other side. If there’s one thing I’ve learned through all these struggles, it’s that DREAM is not just a brand—it’s a mindset. It's about never giving up, no matter how many times life knocks you down. It's about turning those nightmares into something beautiful, something that inspires others to chase their own dreams, no matter what.

One thing is for sure, no matter what I lose, I'm still here. We urge you all to join our Discord because that is something we control. https://discord.gg/dRpFMZnN

So to everyone who’s been with us through thick and thin, who’s supported DREAM Clothing and believed in what we stand for—I see you, I appreciate you, and I promise you this: we’re not done yet. We’re just getting started. And no matter how many times we have to rebuild, we’ll do it with heart, passion, and the same commitment to making this world a little better for everyone.

Dream on, DREAM fam. We’re in this together, and together, we’ll turn these nightmares back into the most beautiful DREAMS.

Stay strong, stay hopeful, and most of all—stay DREAMin’.

With love and resilience,
Sammy Dreamin'