Message from CEO - Sammy Sucu
Nothing is more uncomfortable than change. We all love our to operate within our comfort zones and for some of us who battle with anxiety and adjustment disorder, it can be much worse to deal with. These past (7) months have been some of the most tumultuous months in my life. The growth of this brand has been very welcomed.
The fact that we have already raised over $67,000 in 6 months (last year was $82,000 in total) and that we have been able to work with multiple Charitable Organizations to help facilitate numerous Mental Health causes while also providing free therapy for those in need is mind-boggling. Never did I think in my wildest dreams we'd be where we are right now. I can never take my own advice of believing and trusting in myself but we did it. We are here and now I need to admit something.
I've lost sight in what DREAM truly is.
The best part about DREAM was community. Whether it was hopping into our affiliates streams to chat and donate subs to supporters or speaking one on one to people who are struggling with their mental health or even when we used to reach out to all supporters who purchased something with a personal call or text saying thank you...it was the best. Unfortunately, it has been so hard to do all this while maintaining the brand.
I have messed up. I have not been myself at all lately because I have been dealing with the swarm of change happening right in front of my eyes and I was too stubborn to bring on people to help me with all this growth and change. I was scared...but do you blame me? I didn't want to let this go in the wrong hands and have someone or something destroy everything I have built. However, by holding on myself for so long I did just that but now the time has come to step back a little bit.
This is my message to you all that the everyday work of all the lifting I have been doing the past 7 months will now be given to the people I trust around me. With double the customer service staff on board, a new social media manager, two people in our warehouse, a social media coordinator, and three of the best designers I have ever had the pleasure of working with are now taking a lot from me so I can get back to what I used to do...and that was inspire and build this community.
My relationships with day one supporters and sponsors feels like they've all gone away from me. I wasn't able to put time into people because I was so worried about everything else. If you are reading this and are thinking to yourself "is he talking about me?" you are probably correct, I am. I'm sorry I've been missing. I'm sorry I didn't come into your streams and do more to interact and build with your community. I'm sorry I didn't reach out to you to tell you how much you mean to me and this brand. I'm sorry I wasn't able to put my foot down on my emotions and these mental blocks that stopped me from taking a proactive approach in our relationship. I'm sorry I wasn't able to tell you that buy you buying even something as small as a sticker that YOU helped not only contribute to saving a life but helped improve mine. I'm sorry I lost sight and I will never do so again.
In the coming weeks I will be training this team to make sure they run this the way I did, with love and passion. The brand owner should never be doing everything because it is a recipe for chaos and disaster. I will be going back to my regular role of building this community. Reaching out to supporters. Working closely with our NPO's to create programs to better assist you all. Hopping in streams and donating subs and giving out merchandise. Reaching out to creators to help make some awesome designs for a good cause. Also, giving my love and attention to Nightmares because I truly believe that it has the potential to do what DREAM did for a different audience (and some of the same from DREAM).
There is nothing I would love more than to make sure everyone I ever meet or work with is happy with me and what I can do for them. I have a hero complex and I always try to save others but I never focus on myself. It's time I do so and focus on doing the things I love.
DREAM is more than a clothing brand, it's a lifestyle and it's time I live that lifestyle with you all.
If you made it this far, thank you. If you didn't then here is a recap.
DREAM is still owned and run by me but our newly hired staff of Dreamers will take over day-to-day operations that made everything extremely hard for me to juggle with what made this brand special. Also, Nightmares is dope too.
Never Stop Dreaming,
Sammy C Sucu