2025 is here, and it’s time to reflect.

The truth is, things have changed. And while change can be good, sometimes it takes us farther away from where we started, from what we’re truly about. That’s where I’ve found myself with DREAM.

Yesterday, I received an email from an old supporter. Someone who used to champion what we stood for but stepped back recently because, in their words, DREAM seemed to lose its way. They shared how they saw me and this brand falling into identity traps—allowing emotions to drive every reaction, focusing too much on problems instead of finding solutions, and losing sight of the heart of what DREAM really is.

They were right.

I allowed that to happen. I let fear and frustration steer the ship more than I should have. And in the process, I forgot what made DREAM special to begin with: the mission, the community, and the authenticity we built together.

But 2025 is a new year, and it’s time to rise again—stronger, clearer, and more focused than ever.

This year, we’re bringing back the designs that built this brand. The OG pieces that so many of you fell in love with, now made with the elevated quality we’ve worked hard to perfect. We’re going to refocus on what worked before while slowly and thoughtfully introducing new designs as they feel right—not rushing, but being intentional.

Our first new design of 2025 is deeply symbolic of this renewal. It’s a phoenix—rising from the ashes, reborn with strength and clarity. It’s a reminder that no matter how far you feel you’ve fallen, you can rebuild, regrow, and reignite your purpose. That’s exactly what we’re doing here at DREAM.

We’re also committing to being more mindful in how we communicate with you. Over the past year, out of fear of being forgotten, we sent more emails than we should have. We became pushy, trying too hard to hold on to where we were, instead of trusting that the work and connection we’ve built would speak for itself.

We hear you, and we’re adjusting. Moving forward, every email, every update, every message will be meaningful—not just noise. We want to reconnect in a way that feels real and genuine, not overwhelming. Don't worry, this e-mail will be the only one for the next few days until our Phoenix release. 

Also, if you did miss it, we did drop a little something called "All That Matters is You" yesterday. 

Thank you for sticking with us, for calling us out when we needed it, and for believing in the heart of what DREAM truly is. Together, we’re going back to what made this brand what it is. And we’re taking 2025 by storm—rising stronger than ever.

Let’s dream again.

- Sammy Dreamin'